Non-fiction

The Power of the Logo

The Power of the Logo

Collective Distinction and Inconspicuous Consumption

The power of fashion as a purveyor of possible selves has long been documented and discussed in fashion literature from a plethora of vantage points. Yet with the fashion weeks in full steam around us, I couldn’t help but contemplate this phenomenon; fashion savants in all their glory vying for uniqueness whilst simultaneously maintaining a firm identity as ‘one of the gang’.

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