Interview

Branding Authenticity

Branding Authenticity

A Conversation with Miuccia Prada, Head Designer of Prada and Founder of Miu Miu

A Conversation with Miuccia Prada

‘Censorship is huge now. Basically you can’t say anything interesting on the record. I did an interview with a very important journalist some time ago, but then I told him to cancel eighty percent of what I’d said. I know that makes me the censor but I don’t want to ruin my life over an interview. I have responsibilities. It’s hard because whatever I do, someone ends up being upset. A company our size has to think about everything. I made the choice not to be niche, only for the sophisticated few, so I have to accept the limitations of that choice.’

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Monoprix at 40 Rue de Sèvres

Monoprix at 40 Rue de Sèvres

A Conversation with Demna Gvasalia, Creative Director of Balenciaga and Founder of Vetements

A Conversation with Demna Gvasalia

‘I like playing roles; it makes me feel safe. Authenticity for me perhaps means something different than for most people. I don’t have one interpretation of authenticity when it comes to style; I like moving between them. When I wear a sweatshirt with ‘Monoprix’ on it, what am I signalling? Am I saying it’s cool to work at a supermarket or am I making people ask themselves why I’m wearing a Monoprix logo, when I could be wearing one from Balenciaga? Well, you tell me. Obviously everybody knows that I don’t work at Monoprix, well everyone who knows me does anyway. If a stranger sees me in the street wearing my Monoprix jumper, they might think I really do work there and I quite like that.’

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Leaving Home, Part Three

Leaving Home, Part Three

A Conversation With Mohammad Saeed

Clothes are very important because people always look at what you wear. They don’t think about who you are, they only think about what you wear. I don’t like it, but I accept it. When I dress up, to go to a restaurant or to work, people look at me well, but if I’ve just woken up and haven’t made an effort they will judge me. They look at me like I’m bad. I don’t really like my clothes now, but I have to wear what I have because I’m living in a camp. I have clothes in Syria, in Turkey, in Greece, everywhere. The only clothes I miss are the clothes I was wearing when the bomb struck and I was hurt. I asked my mum to save them, and she did. One day I will come back for them.

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Leaving Home, Part Two

Leaving Home, Part Two

A Conversation With Abdul-Wahed Daaboul

All my clothes were taken: my jacket, a T-shirt that my best friend gave me before I left Syria with ‘Lamborghini’ written on it. They were my favourite clothes. When my backpack was stolen I had to buy everything new: I bought a jacket and a pair of jeans for €50. In the camps they gave clothes away for free but I couldn’t take them. I don’t know why. Maybe because I had some money, and I felt I should buy my own clothes. There were so many others without money; they should get their clothes for free, not me.

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Leaving Home, Part One

Leaving Home, Part One

A Conversation With Bushra Al-Fusail

I only have a few things from home now. One is a cotton scarf, it’s black with a red stripe. In Yemen I would have worn it to cover my hair, but here I wear it around my neck. I have a silver necklace too, with a dark red stone. I wear that a lot, though I often take it off when I work with the Yemeni community here in New York. They are often simple people, and they’re not used to seeing a Yemeni woman without an abaya or a hijab. Many Yemenis don’t want to change, even when they’ve left Yemen. The Yemeni community in New York is very strict, so I don’t want them to identify me as Yemeni necessarily. It’s funny: I’m so attached to Yemenis on the one hand, but I also want my space.

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Dressing For Magic

Dressing For Magic

On the Transformative Quality of Ritual Dress

Within the context of a public event, clothes help to endow the wearer with a greater sense of themselves. You find yourself behaving differently when wearing a costume and you are often less inhibited. The costume helps to give you a new persona to project yourself from. With a ritual, a simple black robe does the opposite and is often worn as a form of anonymity. I find elaborate robes project ego and when working in a ritual context the will needs to be focused on the job in hand.

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Life in Colour: Green

Life in Colour: Green

Elizabeth Sweetheart Rosenthal on Life in a Monochrome Spotlight

My mother died a couple years ago at one hundred and four, and she had macular degeneration. But she could see in her periphery and she could always see me. We’d go walking together. She loved me being green. I’ve had a long life and have been through a lot and have my design studio and this and that. But when people see me they just see the Green Lady. That’s fine.

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A Billionaire In Clothes

A Billionaire In Clothes

A Conversation with Ben Moukacha, Sapelogue

‘Every Congolese child is a sapeur. You shouldn’t ask when I became one. The point is that I’m still one. Some practice a bit and others practice deeply. I’m very deep in it. For us, clothing speaks. Fashion in general is out of fashion. One day it’s enormous rings, the next day they’re gone. La sape is beyond fashion; it’s like the earth. You’re born dust and you die dust. You’re born and we lose you as well.’

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HOW TO PLEASE A CUSTOMER

HOW TO PLEASE A CUSTOMER

I have been going to Jerri’s Cleaners since I moved to New York in 1993. I maintained a friendly but detached relationship with the staff there for the first twenty years. Then a serious stain threatened a favourite pair of trousers and the relationship changed. Through several rounds of – ultimately successful — experimentation, I gained a sense of the lengths to which a true professional will go to avoid failure and please a customer. Recently I invited my dry cleaner over to discuss his working method.

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Red, Blue, Green and Yellow

Red, Blue, Green and Yellow

Yui and Takaharu Tezuka On Life in Colour

Yui and Takaharu’s designs feature almost no colour. One project, the Roof House, is all sandy wood, topped with a sloping gray roof. In their own lives however, colour is a defining characteristic. Yui wears almost exclusively red; Takaharu blue. The objects they share are yellow. Their daughter, fourteen, wears yellow, too; their son, eleven, wears green.

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Silver Belly Hats And No Holey Jeans

Silver Belly Hats And No Holey Jeans

The Broken Spoke's James White on Honky-Tonk Image

A hat tells the story of what you do. If you’re a bull rider, different hat. Barrel racer, different hat. I wear a cutter’s crease, which is for cutting horses – it’s an event. The only difference between a cutting horse and a cattleman is a dimple here on each side. Then there are the hats that we call a Kmart, Walmart special. Some people from out of town come here with those cheap straw hats, it’s kinda like a heehaw hat, comical. But we like it. They’re trying. They’re proud to have it on.

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