In a business where designers often become figureheads for large corporations, to be rolled out when a perfume or handbag needs promoting, Christophe Lemaire is an unusually outspoken exception to the rule.
The Fashion Cycle, or Trend Cycle, helps us trace a garment’s journey from ‘in’ to ‘out’ of fashion. It’s a idea most would be familiar with, even those who don’t maintain a particular interest in fashion, since it presents a framework for looking at the economics of the fashion system as a whole, encompassing high to low.
Fashion wares for sale in a street market are widely considered to be the final stage in a product-cycle bracket. A closed system based on a hierarchy; from inception at a high design level, to obliteration, the ‘trickle-down’ effect has a beginning, middle and end.