Celebrities who are famous for being famous often try to distance themselves from the shallowness of their fame by emphatically articulating what they want to be: an entrepreneur, a businesswoman, a DJ. They turn their hobbies into passions, to add depth to their persona and legitimise the attention trained on them. But they do not originate their own fascination: while they benefit from it, we too are implicated. We desire ‘heroes into which we pour our own purposelessness,’ looking to apparently notable people to divert us and amplify the events of our own lives, celebrities thereby functioning as ‘ourselves seen with a magnifying mirror.’
Cambridge Analytica’s model is based on the premise that fashion has solid, unequivocal meanings that can be used to profile and target you with political messaging according to your clothing choices; that it is a rational universe where ‘Wrangler ergo Trump’ correlations can be drawn. But can it really hold ground today?
‘You have to be relevant’ – thus spoke Suzy Menkes in a recent interview. But while Suzy Menkes remains one of the most publicly celebrated fashion journalists, is hers still a significant voice?
The digital screen and fashion form the cornerstones of modern day consumer culture. Now the two are increasingly fused, but back in 2009, Alexander McQueen was one of the first designers to capitalise on this. The designer brought his creations into the digital sphere by live-streaming the apocalyptic, sea creature-inspired spring/summer 2010 vision, ‘Plato’s Atlantis’, on SHOWstudio.com.