Keyword

Fashion journalism

On Indian Minimalism

On Indian Minimalism

As a Movement Crystalises, the Fashion Press Insists on Clichés

Because what are the all-pervasive representations that Westerners have of India? Raj nostalgia in never ending slew of costume drama box sets? Yoga, mysticism and a souvenir of rudraksha beads in Rishikesh or a beach holiday in Goa? Beyonce and Chris Martin doing India with heavy dose of nautch exotica and lobbing coloured Holi powder with abandon in ‘Hymn for the Weekend’? Which begs the question, what are the aesthetics of an emerging post-colonial economy? And when something different from what we expect arises, why don’t we have the interpretative frameworks to understand its nuances?

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Words That Liberate

Words That Liberate

What Journalism Has Been Getting Wrong About Sustainable Fashion

While messages of disaster might grab readers’ attention, they come with the same problem as technical and scientific writing. Both communicate through environmentalism, not creation. Sustainable fashion is perpetually presented differently from what is considered ‘normal’ fashion, so much even, that it has come to represent its opposite. It’s as if there are only two camps – either you write about hemp and trees and farmers, or you write about silk and champagne and popstars.

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