Blood Concept

Fashion & Fragrance: The Niche Factor

Fashion & Fragrance: The Niche Factor

Exploring Parallels Between the Sartorial and Olfactorial Realms

Though journalist James Harkin‘s theory sits in the context of economics, it could be applied to the rise of niche fragrances we are currently witnessing. While large beauty corporations like Coty, Givaudan or International Flavors and Fragrances (IFF) continue to thrive, small ‘niche’ companies have proven to be highly successful competitors.