The shaping of Indian-ness

How Vogue India reiterates right-wing rhetoric

The shaping of Indian-ness
Edward Ruscha India Ink (Pelikan) from Stains 1969. Courtesy of MoMA.
Vogue India, with its four million online readers and audience of seven million on social media, mostly catering to educated upper- and upper middle-class women, seems to abide to the very same attitudes that have been promoted by the Bharatiya Janata Party and right-wing groups. Overtly, it champions inclusivity and diversity, celebrates women's empowerment, and decries discrimination. Dedicated to highlighting...

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