Keyword

Time-is-money

Loving, Sharing, Giving

Loving, Sharing, Giving

A New Theory for the Fashion System

Concepts like competitiveness, egotism, status and obedience to authority lie at the heart of the current organisation of the fashion system. Fashion is often considered a game of winners and losers, of haves and have nots. Even at the concept-level fashion hinges on this power structure. Time plays a pivotal role in the conceptualisation of fashion, as fashion delineates who is advanced or ‘with the times’ and who is backward or old-fashioned. The superiority and inferiority of fashion also implies loneliness. The saying that ‘in fashion success is all about who you know’ points at our alienating understanding of the notion of (social) capital. The human connections you make in the race for different kind of resources or capital that put you ahead in the fashion game are connections to the social position of people, not to actual human beings.

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Betwixt and Between

Betwixt and Between

On liminal time in the context of the fashion show

Catwalk shows hardly ever begin on time. Delay, anticipation and deferment are traditionally part of the routine. Waiting for the show to begin is, in other words, an integral part of the experience of the catwalk show as a live event. But time is precious and waiting not only exemplifies anticipation, but also holds an explicit value in itself. The time spent waiting for a catwalk show to start can be described as liminal, a moment that implies transition or passing from one state to another. In the age of information technology and instant image production, waiting – as both process and ritual – is, however, a rare occurrence.

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