If you search ‘Armani jacket,’ you get one million versions of the same thing, with slight adjustments: golden buttons or silver buttons, big sleeves or short sleeves – all these modifications. And there’s a little bit of creativity put into every version of it. There is something strangely appealing about it. I think about our place as designers within an ocean of images and garments, a kind of melting pot. Originality is about figuring out how to use those components and play with them.