Keyword

Fetishised parts

In Parts and Pieces

In Parts and Pieces

How women appear #mycalvins

Calvin Klein’s heritage as a brand that attempts to push the boundaries with controversial, sexually-explicit advertisements has seemingly made a return this season with a campaign that serves up a well-worn narrative of ‘men act, women appear.’ The agenda of the brand’s new Spring 2016 campaign is clear: the trope of woman-as-objects sells, particularly through the lens of the campaign’s gritty, filmic aesthetic. It might sound like something we’ve heard before, but the reaction to the campaign – which, amongst other images, sees model Kendall Jenner presented as a collection of Polaroid body parts – has been alarmingly docile, prompting us to reignite the discussion since it’s hard to believe so little has changed when it comes to the portrayal of women in mainstream fashion media.

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