Fashion, as an industry, survives because of commerce, and commerce is the result of carefully planned media exposure: everything that gets in the way, true criticism in primis, is seen as nothing less than danger, a menace to avoid at any cost. A case in point is the discrepancy between the frank and open, if studious and cautious, after-show talk and what actually filters through to the subsequent written reports. Fashion reporters have become masters of insinuation and understatement, and the subtle critiques that materialise often become nothing but passing frissons – background noise for corporations that have understood the value of column inches.
Fashion is popular because it’s a mystery. It’s the ebb and flow of the subtle things we propose as designers, and that people respond to like flocks of birds turning all of a sudden in the middle of the sky. That’s what makes it fascinating. It’s all about instincts and subtle references that certain people can grasp in a very vague way. It’s a pattern or code that is understood by a group of people at the same time.