The salesperson re-approaches, grinning widely, dangling a T-shirt with a phallic motif on it. Now we are excited.
‘That’s free money!’ is Aimee’s favourite expression, and she uses it here. It means something we can go deep and wide into. ‘Deep’ means we will buy a lot in quantity, and ‘wide’ means we will buy a lot of colours. For a long time we consider colours for the phallus, and which direction it should point. (Sideways is chic, up or down is crass.)
I have a flash memory of reading somewhere that brands were supposed to be ‘spaces for dreams.’
Fashion, as an industry, survives because of commerce, and commerce is the result of carefully planned media exposure: everything that gets in the way, true criticism in primis, is seen as nothing less than danger, a menace to avoid at any cost. A case in point is the discrepancy between the frank and open, if studious and cautious, after-show talk and what actually filters through to the subsequent written reports. Fashion reporters have become masters of insinuation and understatement, and the subtle critiques that materialise often become nothing but passing frissons – background noise for corporations that have understood the value of column inches.