Nose-diving profits mean that Vogue is more than ever beholden to advertisers, which pundits consider a barrier to candid coverage. Yet I’m always surprised when people criticise Vogue and similar publications for a lack of fashion journalism. These magazines were never intended to provide incisive and balanced commentary, and its staff is not made up of journalists. This is worth demarcating, since for the majority at Vogue their job is to protect and attract privilege, to network, organise, promote, publicise, but not to write critically. The actual contents of fashion publications thus becomes of minimal interest. What remains of the name is not a print product but a nebulous structure composed of soft power.