The fall of the super-intellectual

Branding Authenticity

Branding Authenticity

A Conversation with Miuccia Prada, Head Designer of Prada and Founder of Miu Miu

A Conversation with Miuccia Prada

‘Censorship is huge now. Basically you can’t say anything interesting on the record. I did an interview with a very important journalist some time ago, but then I told him to cancel eighty percent of what I’d said. I know that makes me the censor but I don’t want to ruin my life over an interview. I have responsibilities. It’s hard because whatever I do, someone ends up being upset. A company our size has to think about everything. I made the choice not to be niche, only for the sophisticated few, so I have to accept the limitations of that choice.’