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Swarovski Razrs

I’M A VIRGIN (BUT THIS IS AN OLD SHIRT)

I’M A VIRGIN (BUT THIS IS AN OLD SHIRT)

Reflecting on the slogans and celebrities of L.A. retail chain Kitson

If the placement of an object within a museum’s archives is enough to make it a relic, the Juicy tracksuit is now ancient history; having been filed alongside the ‘real’ clothes at the V&A, California’s pinkest cover-up turns iconic. As much a part of history-for-her as the Wonderbra or the Pill, its immortality is assured. Less vaunted by far is its earliest, starriest stockist, the LA store Kitson, whose reputation is as the primordial soup-bowl of do-nothing fame, and whose seventeen American outlets were shuttered this January.

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