Keyword

Swadeshi

On Indian Minimalism

On Indian Minimalism

As a Movement Crystalises, the Fashion Press Insists on Clichés

Because what are the all-pervasive representations that Westerners have of India? Raj nostalgia in never ending slew of costume drama box sets? Yoga, mysticism and a souvenir of rudraksha beads in Rishikesh or a beach holiday in Goa? Beyonce and Chris Martin doing India with heavy dose of nautch exotica and lobbing coloured Holi powder with abandon in ‘Hymn for the Weekend’? Which begs the question, what are the aesthetics of an emerging post-colonial economy? And when something different from what we expect arises, why don’t we have the interpretative frameworks to understand its nuances?

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