Keyword

Stereotypes

Decolonising Fashion

Decolonising Fashion

Defying the 'White Man's Gaze'

Evaluating the work of designers outside the established fashion capitals according to (references made to) their cultural identity not only continues to fulfil ‘the centre’s’ need to distil a diffuse and disordered peripheral Other into more rational categories based on collective identities, but also to differentiate and therefore discriminate and exclude, while simultaneously protecting its own boundaries. By setting this fashion apart as ethnic it not only diminishes it and discards it as ‘not real’ fashion, but also confirms French, Italian, American or British fashion as the norm.

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