Among my peers I often come across an attitude that says, ‘Well, I’m different.’ I’ve certainly been guilty of that myself. ‘I do things right.’ But I don’t think it’s very productive to think like that. Rather than pointing fingers at others, why not look at yourself first? Maybe the whole idea of objective journalism is defunct. Maybe we would be better off being open about objectivity not existing. We’re human beings aren’t we? It’s very hard to be objective when you’re a person in the world, influenced by certain forces. I would always argue that it’s better to be self-aware and admit your agenda, even when it’s not flattering.
The relationship between advertising (brand) and editorial (publication) in fashion has never been straightforward. As journalism scholar Lynda Davis argues ‘editorial is perhaps the most valuable form of media content because it is perceived to be unbiased and believable. Its ‘‘purity’’ (precisely because it is not advertising) derives from its aura of authority and neutrality.’ We examine the notion of editorial transparency, and how four different publishing platforms – The Business of Fashion, Nowness, Porter and The Talks – are dealing with the issue in relation to their respective funding models.