In the last few years, the word ‘feminism’ has gained a new currency in the fashion industry. Emblematically written on a white T-shirt, the phrase sounds like a manifesto, yet it arguably fails to dialogue with the long history of feminism, the women’s liberation movement, and their intersections with the history of fashion. For Rosa Genoni, her work in fashion; her ideological commitment to the workers’ and women’s struggle; and her all out opposition to war and fascism were all overlapping and intersecting activities.
Before there was Clinton swag, there was Obama swag. Before there was Obama swag, there was Kerry swag. Whom are these items trying to convince? Do we purchase a Hillary Clinton T-shirt to show solidarity, or to build our personal brands? Do designers create them because they will change hearts and minds – or to reassure themselves that their industry has a role to play in their nation’s critical decisions?