My role model when I was six was my aunt Dorothy. She was 5 ft tall with a 1 ft black beehive, red lips, a black skin-tight suit, high heels and a boyfriend who was bald and 6 ft 2. And I still remember when I first saw them – looking at her in awe and looking at him and screaming. This memory is indelible.
‘To create a being out of oneself is very serious,’ wrote the late Clarice Lispector in her 1973 work, Água Viva. The personal branding needed to attain commercial success and visibility in today’s fast-paced, oft-intersecting fashion and literary circles lends Lispector’s words a strangely prophetic resonance. For women in the arts especially, the necessity to carefully craft a desirable public image – particularly by paying close attention to personal style – so often determines the content of the conversations that arise around their work.