The wakashu, traditionally played by teenage boys, represented a specific subculture within Edo Japan. Wakashu are described by kabuki scholar Imao Tetsuya as ‘floating between the polarities of male and female, synthesising the principle of both sexes.’ The wakashu, etymologically resisting gender identification, is translated into English most closely as ‘youth,’ constituting what many scholars consider a ‘third gender.’ By rejecting the imposed male identity, wakashu represented the possibility of an existence outside of Edo society along with the prospect of future transformation for Edo culture.
The digital screen and fashion form the cornerstones of modern day consumer culture. Now the two are increasingly fused, but back in 2009, Alexander McQueen was one of the first designers to capitalise on this. The designer brought his creations into the digital sphere by live-streaming the apocalyptic, sea creature-inspired spring/summer 2010 vision, ‘Plato’s Atlantis’, on SHOWstudio.com.