Keyword

Marketing arsenals

Gods and Kings

Gods and Kings

Dethroning the fashion designer as creative genius

There is a tendency, across fashion exhibitions and publishing, to portray the fashion designer as a creative genius. The ‘Alexander McQueen: Savage Beauty’ exhibition at London’s Victoria and Albert Museum in 2015, for example, emphasised its demonstration of ‘the extraordinary talent of one of the most innovative designers of recent times.’ Such a depiction positions the designer outside the realities of the fashion system, as a uniquely autonomous figure of otherworldly measure: as god, or king. While this mode of representation may be customary, even habitual, it is deeply misrepresentative of the designer, and the contemporary fashion system in which their work resides.

READ MORE