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Louis Vuitton

My Brand Loves Your Brand

My Brand Loves Your Brand

On Louis Vuitton, Supreme and Corporate Cool

In 2017, the collaboration has become as common as the collection. It generates unfailing press, both critical and laudatory. In both scenarios, interest tends to hinge on the brands’ differences, on the inherent edginess of uniting them. In the case of Louis Vuitton and Supreme, the story is that the former brings to the table old-world prestige (and high prices), the latter irreverent youthfulness (and fans rabid enough to pay them). Yet it’s worth asking: how different are Supreme and Louis Vuitton, actually?

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Full disclosure

Full disclosure

How sponsorship affects fashion coverage

The relationship between advertising (brand) and editorial (publication) in fashion has never been straightforward. As journalism scholar Lynda Davis argues ‘editorial is perhaps the most valuable form of media content because it is perceived to be unbiased and believable. Its ‘‘purity’’ (precisely because it is not advertising) derives from its aura of authority and neutrality.’ We examine the notion of editorial transparency, and how four different publishing platforms – The Business of Fashion, Nowness, Porter and The Talks – are dealing with the issue in relation to their respective funding models.

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