Keyword

La Sape

A Billionaire In Clothes

A Billionaire In Clothes

A Conversation with Ben Moukacha, Sapelogue

‘Every Congolese child is a sapeur. You shouldn’t ask when I became one. The point is that I’m still one. Some practice a bit and others practice deeply. I’m very deep in it. For us, clothing speaks. Fashion in general is out of fashion. One day it’s enormous rings, the next day they’re gone. La sape is beyond fashion; it’s like the earth. You’re born dust and you die dust. You’re born and we lose you as well.’

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