Keyword

James Bond

From Style Icon to Fashion Victim

From Style Icon to Fashion Victim

Masculinity and Spectacle in the James Bond franchise

In a new millennium, Bond is faced with many difficult tasks; these have included parachuting into the London Olympics beside the Queen as well as taking on multinational crime syndicates headed by shadowy constantly-morphing villains. Now it seems he may have to fight battles and companies much nearer to home, if he is to preserve his own stylish image.

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