The persona of the architect first emerged in the Renaissance, when the discipline forcibly elevated itself above the building trades, professionalising what was previously a vocational pursuit. This schism created the need for a distinct professional identity, as, like doctors and priests, architects now required a uniform. The all-black clothing of the architect is now ubiquitous within the discipline, and its diverse associations with other social groups such as punks, beatniks and monks are all useful in cultivating the architect’s mystique. No other figure is a better exemplar of this tendency than Le Corbusier.
In a new millennium, Bond is faced with many difficult tasks; these have included parachuting into the London Olympics beside the Queen as well as taking on multinational crime syndicates headed by shadowy constantly-morphing villains. Now it seems he may have to fight battles and companies much nearer to home, if he is to preserve his own stylish image.