Civilised Bodies

Loose Fit

Loose Fit

Politics, Policy and Dress Reform in the 20th Century

Founded in 1929 by radiologist Alfred Jordan, along with a collection of eugenicists, the Men’s Dress Reform Group was formed with the intention of furthering the human race through men’s dress and correcting its various physical and social constraints by addressing the health concerns of highly tailored and un-washable men’s dress of the time, as well as outlining aesthetic reform, that attempted to further the beauty of men.