Brand Archetypes

The Whistleblower’s New Clothes

The Whistleblower’s New Clothes

On Politics As Personal Brand

Christopher Wylie had an outfit. His whistle was directed not at a government, but its nebulous digital equivalent; perhaps it took someone steeped in the intricacies of personal branding to jam up the algorithms that governed it. Or was this persona too crisp, a meme more than a movement’s spark? Most whistleblowers dress to deflect attention. Daniel Ellsberg, the military intelligence contractor whose leak of the Pentagon Papers helped end the Vietnam War, rubbed elbows with flower children in a suit and tie.