Catwalk shows hardly ever begin on time. Delay, anticipation and deferment are traditionally part of the routine. Waiting for the show to begin is, in other words, an integral part of the experience of the catwalk show as a live event. But time is precious and waiting not only exemplifies anticipation, but also holds an explicit value in itself. The time spent waiting for a catwalk show to start can be described as liminal, a moment that implies transition or passing from one state to another. In the age of information technology and instant image production, waiting – as both process and ritual – is, however, a rare occurrence.