A giant hand-carved iceberg

Doomsday Marketing

Doomsday Marketing

Or How Only the Rich Will Survive

Today’s most savvy cultural producers know that we’ve begun to feel helpless in the face of climate catastrophe, rising fascism and, more recently, global pandemics, and are capitalising on that vulnerability. The clothes may be a tongue-in-cheek critique of those who wield the most power in society, but when designers like Marine Serre are selling gilet jaunes (made to mimic the vests worn by French protesters in 2019) for over $1000, and Balenciaga dresses are being worn by an avatar (who represents the girlfriend of billionaire Tesla founder Elon Musk), dressing for the end of the world becomes an inside-joke, afforded only by the rich.