I love fashion generally – I’ve always loved it. On my Sabbath, I read InStyle sometimes. I mean, I read the Bible as well, but I do love a good InStyle. I follow ‘Project Runway’ and I love ‘What Not to Wear’ and all those sorts of things. I already had this teenage interest in fashion. Then I realised I would be given my work uniform, and my work uniform has a lot behind it – it carries a lot of weight when you walk into a room. That can either be a really good thing or it can be a really challenging thing.
We generally have five appointments a day that happen every ninety minutes. Before each appointment we begin with a brief discussion with the bride: her style, her venue, number of guests at the wedding and her budget. We breeze through this in a few minutes because, most of the time, once the bride comes in everything turns upside down anyway.
‘You have to be relevant’ – thus spoke Suzy Menkes in a recent interview. But while Suzy Menkes remains one of the most publicly celebrated fashion journalists, is hers still a significant voice?
‘To create a being out of oneself is very serious,’ wrote the late Clarice Lispector in her 1973 work, Água Viva. The personal branding needed to attain commercial success and visibility in today’s fast-paced, oft-intersecting fashion and literary circles lends Lispector’s words a strangely prophetic resonance. For women in the arts especially, the necessity to carefully craft a desirable public image – particularly by paying close attention to personal style – so often determines the content of the conversations that arise around their work.