Lily Smith

Dream Spaces

Dream Spaces

An Afternoon on a Buying Trip in Milan

The salesperson re-approaches, grinning widely, dangling a T-shirt with a phallic motif on it. Now we are excited.

‘That’s free money!’ is Aimee’s favourite expression, and she uses it here. It means something we can go deep and wide into. ‘Deep’ means we will buy a lot in quantity, and ‘wide’ means we will buy a lot of colours. For a long time we consider colours for the phallus, and which direction it should point. (Sideways is chic, up or down is crass.)

I have a flash memory of reading somewhere that brands were supposed to be ‘spaces for dreams.’