An Amish catechism manual devotes nine pages and forty-three questions and answers to dress – second only to the topic of heaven. In hypermodernity, dress articulates individuality and personal taste. In Amish life, clothing expresses exactly the opposite meaning. When members wear Amish garb, they relinquish their right to self-expression and signal their commitment to communal authority. Clothing that shows off one’s individuality produces a proud, haughty person, and pride is considered an abomination in the eyes of God.