Concepts like competitiveness, egotism, status and obedience to authority lie at the heart of the current organisation of the fashion system. Fashion is often considered a game of winners and losers, of haves and have nots. Even at the concept-level fashion hinges on this power structure. Time plays a pivotal role in the conceptualisation of fashion, as fashion delineates who is advanced or ‘with the times’ and who is backward or old-fashioned. The superiority and inferiority of fashion also implies loneliness. The saying that ‘in fashion success is all about who you know’ points at our alienating understanding of the notion of (social) capital. The human connections you make in the race for different kind of resources or capital that put you ahead in the fashion game are connections to the social position of people, not to actual human beings.