We have seen how the vintage aesthetic can be employed in order to reconnect with bygone times, how it can be seen as a way to hold onto the past, whilst simultaneously remoulding it in the image of the future. In new vintage clothing past, present and future seem to converge in a manner which incarnates each element in equal measure, whilst concurrently not embodying any of them.
It’s an open secret in the industry that advertising brands dictate editorial content, sometimes explicitly, often tacitly. Stories of reporters being banned from shows after unfavourable reviews belong to fashion folklore, but accounts of PR people demanding final approval of articles, interviews being cut short after an uncomfortable question and designers bringing their own recording devices to interviews are surprisingly common.
That fashion is constantly on the move, shifting and changing as soon as we think we have a firm grasp on what it is telling us, is nothing new. But rather than being a pointless sign of debauched times, as its critics would have it, we could argue that the role of fashion is instead to hold a mirror up to our culture.