In 2017, the collaboration has become as common as the collection. It generates unfailing press, both critical and laudatory. In both scenarios, interest tends to hinge on the brands’ differences, on the inherent edginess of uniting them. In the case of Louis Vuitton and Supreme, the story is that the former brings to the table old-world prestige (and high prices), the latter irreverent youthfulness (and fans rabid enough to pay them). Yet it’s worth asking: how different are Supreme and Louis Vuitton, actually?
There’s like, a hundred different grades of industrial wipers. The best kind of wipers were made from men’s underwear, called gansies. For jeans, nowadays it’s all about torn this and torn that, but thirty years ago pair of jeans with a hole in the knees used to be cut up and sold to the Navy. You’d clean your machinery with these wipers. Looking for vintage is like looking for a needle in a haystack. One year the Japanese want over-sized printed T-shirts, the next year they want super small ones. The dredge of the industry for one period was men’s polyester pants. Those used to sell for six cents a pound. Ten years later, those same pants were worth $15 a piece.
Before there was Clinton swag, there was Obama swag. Before there was Obama swag, there was Kerry swag. Whom are these items trying to convince? Do we purchase a Hillary Clinton T-shirt to show solidarity, or to build our personal brands? Do designers create them because they will change hearts and minds – or to reassure themselves that their industry has a role to play in their nation’s critical decisions?